Digital Art & Creative Direction

Yannice Berthault

Ripple, Swell Gallery
A virtual art gallery built in WebGL for Ripple's Swell conference.
Ten international artists in an immersive exhibition space, extended by an NFT sale of the works.
web,3d
Orangina, le jeu à secouer
An augmented-reality promotional game for Orangina.
Scan, shake, win. A mobile activation built around the brand's signature gesture.
web,ar,game
Martell, Château de Chanteloup
A 360° immersive experience for Martell cognac.
A journey into the Château de Chanteloup, unlocking the secrets of an exceptional cognac.
web,3d
MSF, Indépendance
A crowdfunding platform for Médecins Sans Frontières.
Independence has a cost. A campaign to raise €1M in 60 days through exclusive rewards.
web,ecom
Action Innocence, Engraved Memories
Engraved Memories, an AR campaign for Action Innocence.
Engraved school desks and augmented reality open a conversation about bullying in classrooms.
web,ar,installation
L’Oreal, Water Saver
An experiential landing page unveiling L'Oréal's water-saving innovation in real-time 3D.
Presented at CES 2023, a live data dashboard wrapped around a WebGL showerhead.
web,3d
Ubisoft, Stories
An editorial media and annual print magazine for Ubisoft.
A slow-content platform on the culture of video games, in web and collectible print.
editorial,print,ar,web
Caran d’Ache
A website redesign for Swiss writing house Caran d'Ache.
A more premium art direction and a cleaner interface, pairing emotion and precision.
web,ecom
Pago, l’ivresse du fruit
A multiplayer, multi-device mobile game for Pago.
Shazam a bottle and dive into the brand's world of fruit. See, hear, and play with each flavour.
web,ar,game
Quad, Portfolios
A digital ecosystem for audiovisual production group Quad.
A modular system able to hold varied projects without losing visual coherence.
web
L’Homme à venir
A pixel-art retrogaming experience created for Le Bon Marché.
A mobile mini-game of pixels and monsters, played to win fashion rewards in-store.
web,game
Karl Lagerfeld, Ikonik
An interactive game for the launch of Karl Lagerfeld's Ikonik fragrance.
A playable world, faithful to the couturier's aesthetic, made to engage a global audience.
web,game
Netflix en France
A tourism platform to explore Netflix filming locations across France.
45 locations, 14 thematic guides, personalized itineraries, extended in physical space through an interactive kiosk.
web,editorial,installation
Musée Vache qui rit
An interactive wooden wall for the Maison de la Vache qui rit.
21 touch sensors and projection mapping bring the Bel Group's CSR commitments to life.
installation,editorial
Vivatech, Virtual Showroom
A digital showroom platform for the Vivatech innovation fair.
3D showrooms where each brand stages its innovation, viewable in augmented reality from home.
web,3d,ar
Peugeot, le salon de l'Auto
A digital version of Peugeot's stand at the 2022 Paris Motor Show.
Ten models explored in real-time 3D, in a mobile-first immersive experience.
web,3d
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