Karl Lagerfeld, Ikonik

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WITH
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CLIENT
Interparfums x Karl Lagerfeld
YEAR
2023
ROLE
Art Direction, UI·UX Design, Motion Design
CATEGORY
web,game
An interactive game for the launch of Karl Lagerfeld's Ikonik fragrance.
A playable world, faithful to the couturier's aesthetic, made to engage a global audience.
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The game plays out inside the hall of Karl Lagerfeld's private mansion, a setting recreated to pull the icon's world into the game itself.
Karl Lagerfeld, Ikonik
Art direction faithful to Lagerfeld's universe, where every detail echoes a silhouette recognized the world over.
A playful activation that turns a fragrance launch into something worth sharing.
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A simple mechanic: collect the fragrance's ingredients, dodge the obstacles, win rewards. Playable online and in-store.
The game runs on two fronts at once, online and in-store. On mobile it stays fully playable and fluid, carefully thought through so the experience holds up wherever it's played.
Once the game is over, players could explore the ingredients of both fragrances, for men and for women, and learn more about what goes into each one.
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