An augmented-reality promotional game for Orangina.
Scan, shake, win. A mobile activation built around the brand's signature gesture.
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A promotional augmented-reality game built around the brand's signature gesture. Not to scratch, but to shake.
Scan the QR code on a can or bottle, then shake your phone in front of the camera, following the on-screen instructions.
This block shows the animations that played once a user had taken part, revealing whether they'd won. Several 3D animations were developed, all in Orangina's own visual language.
Limited editions and instant wins built into the game, turning a simple activation into a reason to keep playing.
