Action Innocence, Engraved Memories

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WITH
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CLIENT
Havas Genève x Action Innocence
YEAR
2022
ROLE
Art Direction, UI·UX Design, Digital Design
CATEGORY
web,ar,installation
Engraved Memories, an AR campaign for Action Innocence.
Engraved school desks and augmented reality open a conversation about bullying in classrooms.
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Engraved Memories pairs an augmented-reality app with engraved school desks to open a conversation about bullying in classrooms.
The engraved desks were produced with our partner Arkaïc, each one carved with care to turn a real story of bullying into a physical, lasting mark.
Each artist took on one facet of school bullying, bringing their own identity and way of telling it, so every desk speaks in its own voice.
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A campaign made to make an invisible problem visible, and to start a conversation that lasts.
Art direction, graphic identity, and interface design brought together to give a sensitive subject the clarity it needs.
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MSF, Indépendance