A crowdfunding platform for Médecins Sans Frontières.
Independence has a cost. A campaign to raise €1M in 60 days through exclusive rewards.
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Created with W+K Amsterdam, the platform set an ambitious target: raise €1M in 60 days from young French donors, marking 50 years of the organisation's independence.
In return for any donation, twenty unexpected, exclusive rewards. A system meant to engage rather than simply ask.
Independence is priceless, but it has a cost. The campaign made that idea tangible, turning a principle into a concrete call to act.
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A clear, direct art direction that carries a serious cause without weighing it down, and reaches a young audience through design.
