Caran d’Ache

Details
WITH
Details
CLIENT
Caran d'Ache
YEAR
2022
ROLE
Art Direction, UI Design
CATEGORY
web,ecom
0%
A digital redesign for Caran d'Ache, the Swiss house of high-end writing and drawing instruments. The brief was to rethink the site so it better embodies a creative, premium world.
Caran d’Ache
A modular, coherent homepage: immersive hero, optimized product slider, category grids, brand blocks, and editorial content.
On mobile, the rebuilt structure and journeys really pay off: the same fluid, immersive experience carries over, guiding visitors through the collections with nothing in the way of a smooth path to purchase.
No items found.
The work restructured journeys and content for a clearer, more inspiring experience, aligned with real user behaviour and built with SEO in mind.
The ambition was to pair emotion and precision, and to create a first impression true to the house's excellence.
Click to discover next project
Cher ami
Ubisoft, Stories