A journey into the Château de Chanteloup, unlocking the secrets of an exceptional cognac.
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An online immersive experience, extended in-store through virtual reality. The viewer is carried inside the Château de Chanteloup, Martell's historic estate. Cellar master Christophe Valtaud keeps the house style, and the experience puts that human expertise at the center of the story.
Each house keeps its own vocabulary and its own secrets. The experience opens them up, revealing the people and the gestures behind an exceptional cognac.
Throughout the visit, users could keep track of where they were, following their progress and unlocking badges as they went through a dedicated dashboard.
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A visual narrative built on terroir and heritage. Architecture, landscape, and legacy woven into one continuous journey.
Every gesture and every space is staged to draw the viewer in, a slow descent into the world of an exceptional cognac.
