Musée Vache qui rit

Cher ami
WITH
Cher ami
CLIENT
Bel Group
YEAR
2023
ROLE
Art Direction, UI·UX Design, Experience Design
CATEGORY
installation,editorial
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For the permanent exhibition at the Maison de la Vache qui rit, an interactive wooden wall on the Bel Group's social responsibility. A nine-meter engraved surface, designed to be reached by everyone, children and wheelchair users alike, with sensors set at an accessible height.
Twenty-one touch sensors hidden behind the wood let visitors touch the wall and watch the information come alive.
The wooden panels were crafted with our partner Arkaïc. Each one went through a series of technical processes to reveal the illustrations in relief, hours of work for a finish that holds up close.
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The illustration work, by Donatelle Liens, translates every stakeholder and area of the group's CSR policy into a single coherent visual language, following the whole chain of production.
The wall gives shape to the group's CSR policy for the next five years. Commitments made visible, legible, and worth engaging with.
Pressure sensors and projectors bring the surface to life: each animation covers a commitment from Bel's CSR roadmap for the next five years, alongside texts screen-printed directly onto the wood.
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