Netflix en France

Cher ami
WITH
Cher ami
CLIENT
Netflix France
YEAR
2024
ROLE
Art Direction, UI·UX Design, Motion Design, 3D Design
CATEGORY
web,editorial,installation
A tourism platform to explore Netflix filming locations across France.
45 locations, 14 thematic guides, personalized itineraries, extended in physical space through an interactive kiosk.
FWA of the Day
Awwwards Site of the Day
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Each theme becomes a travel postcard: the hidden Paris of Lupin, Paris turned upside down with Berlin from La Casa de Papel, Sporting France, a new take on castles, Gourmet France. A whole system of custom art direction, one identity per guide.
Navigation works on several entries: by thematic guide, by map, or through personalized itineraries. It was designed to fit every kind of visitor.
Users could build their own travel guides through a series of choices, picking objects, sounds, and a polaroid, ending up with a personalized guide of their own.
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Assets supervised across 14 travel guides, from photography to copy to local content, covering more than 45 filming locations throughout France.
The project reached into physical space too. An interactive kiosk inspired by vintage travel trunks, developed with Arkaic Concept, from material choices to manufacturing and navigation.
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Cher ami
Karl Lagerfeld, Ikonik