Pago, l’ivresse du fruit

Cher ami
WITH
Cher ami
CLIENT
Les Gros mots x Pago
YEAR
2023
ROLE
Art Direction, UI·UX Design, Motion Design, Level Design
CATEGORY
web,ar,game
A multiplayer, multi-device mobile game for Pago.
Shazam a bottle and dive into the brand's world of fruit. See, hear, and play with each flavour.
0%
A sensory art direction that translates the texture and intensity of fruit into a visual experience. The brand's flavours, made tangible on screen.
See, hear, touch, and play with each fruit, from Fresh and Lychee to Lemon-Lime and the iconic ACE, anywhere at all.
Through a partnership with Shazam, users cross from real to virtual: scan a Pago bottle and dive into the world of its flavours.
No items found.
Each universe draws from the key visual of its bottle, one world per fruit. Tap the lips and an animation plays across the phones, a mouth drawing in the ingredients.
Place several phones side by side and the world grows louder: elements multiply, interact, and pass from one screen to the next.
Click to discover next project
Details
Caran d’Ache