Art Direction, UI·UX Design, Motion Design, Experience Design
CATEGORY
web,3d
A digital version of Peugeot's stand at the 2022 Paris Motor Show.
Ten models explored in real-time 3D, in a mobile-first immersive experience.
FWA of the Day
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A WebGL platform that brings Peugeot's motor show stand to life online. Ten vehicles laid out across themed halls that pick up the brand's own campaign codes, for an immersive journey that works on any screen.
The real challenge was here: balancing performance and fidelity in the 3D. Every model had to feel true to the car while staying light enough to load fast, anywhere.
The visit runs across four halls, each led by a Peugeot expert through one of three themes: electric, sport, and design.
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Inside each hall, every model opens up through points of interest laid over the vehicle. Users could grab a car and turn it a full 360 degrees, exploring each detail at their own pace through a guided navigation.
Audio guides extend the experience, turning a product showcase into a narrated look at the brand's vision.
