Art Direction, UI·UX Design, Motion Design, Experience Design
CATEGORY
web,3d,ar
A digital showroom platform for the Vivatech innovation fair.
3D showrooms where each brand stages its innovation, viewable in augmented reality from home.
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The event site for Vivatech, Europe's largest technology and start-up fair. A set of themed 3D showrooms, each giving a brand the space to stage its innovation.
Each showroom was designed as its own environment, giving brands a distinct stage within a shared architecture.
A single architecture holding many spaces, so the fair reads as one coherent whole rather than a scatter of stands.
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Inside these virtual spaces, the sharpest innovations sit alongside the information visitors need. An exhibition made navigable from anywhere.
Each innovation could be presented through a set of modular templates: a video module, a manipulable 3D object, an image gallery. Different ways to tell each story, within one consistent system.
Inside these virtual spaces, clear cues guide visitors on what to do. Innovations can be turned a full 360 degrees, so no detail goes unseen.
